10 Reasons to Use Video as Marketing Tool

10 Reasons to Use Video as Marketing Tool
Measuring your CTR is great. But there are other ways to evaluate your sales success. The best video marketing increases each one of these:

1. Click-through Rate: 39%
2. Actual Product Sales: 38%
3. Visits to Brand website: 35%
4. Brand Awareness or Recall: 30%
5. Video completion rate: 29%

Smart enterprisers across the world are looking for best video marketing experts. They’re smart because the need all the video marketing help they can get.
 
And why is that? Because this form of marketing is, for lack of a better word, phenomenal.
The usefulness and success of video marketing is based on facts, a lot of facts.
 
Let’s go through 10 of them shall we?
 
75% of the US population is online and 70% of these watch online videos. Your target market is watching online videos; which makes video marketing an incredible way to reach your audience.
 
Forrester Research claims that 1.8 million words are needed to describe on minute of video. Pictures may speak a thousand words, video is another league.
 
Comscore states that marketing videos made by professionals are 30% more successful than those produced by amateurs or non-specialists. The difference lies not only in the quality of the content, but its implementation as professionally-made videos are better optimized for eCommerce. For the best video marketing, call in the experts.
 
There are over 50 million people who watch videos on smart phones. Combine this with the fact that most customers say that they are more willing make a purchase one their mobile phone if they see a video related to a product.
 
Whether people are conscious about this or not, they invariably make buying decisions based on their emotional response to the way a product is marketed. A well put-together marketing stimulates the imagination of the viewers, which creates an emotion that ultimately leads them to say yes to your product/service.
 
For all the creativity and ‘magic’ involved in video-based promotion, it has serious business implications. These videos can be used to drive cross sales. For instance you can use exit links to showcase other products and services on your site.
 
According to Mediapost, 2011 holiday season’s seasons saw a 9-times increase in retail video views, which means much more purchasing decisions.
 
With people seeing videos just about everywhere from Facebook to websites, they expect to be approached via best video marketing. Even if it is on a subconscious level, their expectation is real and you need to use video marketing fulfill it, and achieve your own goals as a result.
 
In 2011, the US online ad spending was $2 billion. Research foretells that by the time we enter 2016, US on-line video ad spending would get in touch with a figure called 5.4 billion dollars!

 
Tags: best video marketing, marketing tips, Video marketing tips

 
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