#1. The U.S. population is expected to spend almost 40% more time online watching video this year than it did in 2011. When you break that down, it amounts to about 193 million people watching over 29 hours each. That’s a lot. (Source: Proven SEO)
#2. Even lower estimates still project that 53.5% of the U.S. population (which works out to about 167 million people) and 70.8% of Internet users will watch online video in 2012. So even worst-case scenario, we’re still talking about a whole lot of people here. (Source:HubSpot)
#3. April 2012 saw a 40% increase in the amount of video consumed by the average Internet user when compared to the same month in 2011. That’s a significant amount of growth. If I grew 40% by next April, I’d be 8’4”. (Source: MediaPost)
#4. In a recent survey, 46% of respondents said they’d look up details about a new brand or product after seeing it mentioned in an online video. Nearly 50% said they’d be likely to view a video posted socially by a brand they follow. If you still don’t have a social media strategy, I feel sorry for you. (Source: BtoBonline)
#5. In fact, social video effectiveness is at an all-time high. Views for social video ads have reached 1.3 billion, and the total from Q1 2012 nearly doubled the previous quarter’s results. (Source: ReelSEO)
#6. Research shows that YouTube usage among marketers increased in 2011 by 47% when compared to 2010. As an overall tactic, video marketing went up 27%. Naturally, more video is on every marketer’s wish list in 2012. (Source: Content Marketing Institute)
#7. When it comes to decision makers, 59% of senior executives reportedly prefer watching online video over reading text, and 80% of execs watch more video content online now than they did last year. This is why CEOs are so busy – they’re always on YouTube. (Source: We Capture)
#8. Many have argued that visitors who view video content are far more likely to buy a product or service than those who do not. Keeping in mind, mobile video viewers are projected to reach 54.6 million in 2012. (Source: David Caron Design)
#9. Mobile video has also been cited to spur user engagement. In fact, the average mobile viewer watched videos that were three times longer than those on regular PCs or laptops.(Source: Thrive Marketing)
#10. Reports show that 88% of senior marketing executives believe integrated video improves overall performance and click-thru rates for email marketing campaigns. This boost in CTRs can be as much as 13%, as reported by other studies.(Source: MarketingProfs and Experian Marketing Services)
Written by: Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc. http://www.brainshark.com/ideas-blog/brainshark-articles/10-video-marketing-stats-2012.aspx
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