Do you look at your website’s analytics lately?
Or may be you don’t even have analytics installed at all! When you have an online business that you are trying to promote, then consumer engagement is one of the very important metric that you must analyse.
Not sales, not profits, but customer engagement!
For an example, let’s say you have opened up a brand new Cafe. You have a huge sign announcing that you are open and are eagerly waiting for the first customer to come through. When he or she does walk through, you will probably have a keen eye on them, watching their every move, seeing how they look at your cakes and pies, to then choose one that will become your first ever sale.
Or, even more importantly, whether they look around your shop for 10 seconds and then walk straight out without buying anything…
The process should be no different for your website. It makes absolutely no sense to just look at your sales figures to see if your website is efficient or not. That is like the cafe owner sitting with a blindfold at the register, just ringing up people when they do decide to buy.
The depressing average conversion rate on the web!
The fact of the matter is that customer engagement on the web is very, very poor. Even worse, our attention spent is generally decreasing as the number of things vying for our attention over time increases. This is explained by the fact that the average sales conversion rate on the web is a paltry 1%.
A 1% conversion rate means that just 1 out of every 100 visitors to your website actually buys something. Just imagine if you applied that figure to the corner shop on your street. If 100 people walked into the shop and 99 walked out without buying anything, the shop owner would think he’d made a massive mistake setting up in business in the first place!
How can you improve customer engagement?
Most websites have notoriously low customer engagement simply because they don’t have a human element. As a first step, great text content such as articles, blogposts or reports can stir emotions in some people and well-designed graphics can catch a few people’s attention as well.
Video marketing is able to do a better job in increasing customer engagement, as people are finally able to see a face associated with a business. However, if the video is just a mash up of slides or a ‘talking head’ video, they will have to provide something compelling element, or else the conversion rate will probably not budge from that horrible 1% that plagues most Internet sales pages.
The answer to increased customer engagement?
There was a time where great copies, great graphics and PowerPoint videos made great conversions. Their time has however passed by.
Now it is the time of Explainer Videos.
Otherwise known as animated whiteboard videos, these videos use a cartoon character that sells your product or service with a fascinating story, accompanied by a live drawing by an expert cartoonist, who speed draws the character, to bring it to life, as the story plays out.
Complete with a voice over and maybe additional music in the background, these video scribing videos, otherwise known as doodle videos, whiteboard videos or explainer videos, have managed to become a huge hit.
Collectively, these animated explainer videos have become an internet meme, well-liked by the public as well as internet marketers, all around the world. The public likes them because the videos are entertaining and informative at the same time while internet marketers love them because they dramatically boost customer engagement, improving conversions from that god awful 1% to robust, never seen before conversion rates that average between 6%-9% or more, depending on the niche that a website operates in.
At DoVideoNow.com, we Create Videos for your Brand. You can use it for Logo and Branding Reveal, Business Intro, Social Networks Intro, Seasonal and Occasion Greetings, and also Voice Over. Best of all, Video Making is just Simple & Fun, 3 Steps and It's Done!
Find Out More About Our High-Quality Whiteboard Videos.
So if you’re interested in finding out more about our Whiteboard Videos, please click one of the buttons below to either view our proven 3 Steps Simple Process, or watch examples of our Whiteboard Videos. We’d love to help bring your ideas to life.
Find out more about what we do at DoVideoNow.com
Simple & Fun, 3 Steps and It's Done!
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